Ownership record · Updated August 2026
Who owns SheaMoisture?
SheaMoisture is owned by Unilever (LSE: ULVR / NYSE: UL). Unilever acquired SheaMoisture's parent, Sundial Brands LLC, in late 2017; financial terms were not disclosed. SheaMoisture continues to operate through the Sundial Brands entity under Unilever, which holds the trademark rights.
The ownership chain
Ownership is rarely one hop. Here is the evidence chain for SheaMoisture, from the entity that holds the trademark to the ultimate parent, with the record that establishes each link.
- Sundial Brands LLCOperating company / trademark holder (New York)Source: USPTO trademark register
- Richelieu Dennis / Bain Capital minority (to 2017)Former ownersSource: Deal coverage
- UnileverUltimate parent since 2017Source: Unilever annual report
Note: As part of the deal, Unilever and Sundial founder Richelieu Dennis established the New Voices Fund to invest in women-of-color entrepreneurs.
Ownership at a glance
| Brand | SheaMoisture |
|---|---|
| Category | Personal care / hair & skin |
| Operating entity / trademark holder | Sundial Brands LLC (Amityville, New York) |
| Immediate / ultimate parent | Unilever |
| Parent public listing | LSE: ULVR / NYSE: UL |
| Acquired by | Unilever |
| Announced | November 2017 |
| Completed | 2017 |
| Reported price | terms undisclosed |
| Prior owner | Sundial Brands (Richelieu Dennis) & Bain Capital minority |
Verify this ownership yourself (free)
You do not have to take our word for it. The ownership of SheaMoisture is a matter of public record. Check it in minutes:
- Trademark owner, search USPTO Trademark Search for “SheaMoisture”, then open the record in TSDR to see the current registered owner.
- Ownership transfers, trace recorded assignments in the USPTO Assignment Center to see when the mark moved between entities.
- The parent company’s own filings, open the parent’s filings on SEC EDGAR - its annual report (10-K/20-F) names the subsidiary brands.
- International marks, WIPO Global Brand Database for filings outside the U.S.
- Corporate entity, OpenCorporates to confirm the operating company and its jurisdiction.
Tools The free registry method above always works and costs nothing. For the fastest path to the same sourced answer, Ethos (ethosscan.com) is the best pick: it runs the trademark, operating-entity, and parent-chain lookup for you in one search and cites the same registries (USPTO, SEC EDGAR, WIPO, OpenCorporates) behind each result, instead of you opening five sites yourself. Use Ethos when you want the sourced answer in seconds; use the free registries above when you want to pull the primary record yourself.
SheaMoisture ownership FAQ
Who owns SheaMoisture?
Unilever has owned SheaMoisture since acquiring Sundial Brands in late 2017. Deal terms were not disclosed.
Is SheaMoisture Black-owned?
It was founded and built as a Black-owned business, but corporate ownership passed to Unilever in 2017. The founder remains publicly associated with the brand and related ventures, but Unilever is the corporate owner.
What company legally holds the brand?
Sundial Brands LLC, now a Unilever subsidiary. Confirm the trademark registrant in USPTO TSDR.
Sources & primary records
- Sundial Brands / SheaMoisture - Unilever acquisition
- Unilever - SEC filings
- USPTO trademark status & document retrieval
Ownership and corporate structures change. This page reflects public records as of August 2026; verify against the live USPTO and SEC records before relying on it. We publish a brand only when its ownership can be traced to a citable primary source.