Ownership record · Updated August 2026
Who owns Seventh Generation?
Seventh Generation is owned by Unilever (LSE: ULVR / NYSE: UL). Unilever acquired Seventh Generation, Inc. in September 2016; the deal terms were not officially disclosed, though press reports put it around US$600-700 million. The eco-cleaning brand is a Unilever subsidiary and appears among Unilever's brands in company disclosures.
The ownership chain
Ownership is rarely one hop. Here is the evidence chain for Seventh Generation, from the entity that holds the trademark to the ultimate parent, with the record that establishes each link.
- Seventh Generation, Inc.Registered trademark holder / operating company (Vermont)Source: USPTO trademark register
- Founders & private investors (to 2016)Former ownersSource: Company history
- UnileverUltimate parent since September 2016Source: Unilever annual report / 20-F
Note: Unlike Ben & Jerry's, Seventh Generation is in Unilever's home & personal care portfolio, not the ice cream division that became Magnum in 2025 - so its parent is still Unilever.
Ownership at a glance
| Brand | Seventh Generation |
|---|---|
| Category | Household & personal care |
| Operating entity / trademark holder | Seventh Generation, Inc. (Burlington, Vermont) |
| Immediate / ultimate parent | Unilever |
| Parent public listing | LSE: ULVR / NYSE: UL |
| Acquired by | Unilever |
| Announced | September 2016 |
| Completed | 2016 |
| Reported price | terms undisclosed (press reports ~US$600-700 million) |
| Prior owner | privately held (founders & investors) |
Verify this ownership yourself (free)
You do not have to take our word for it. The ownership of Seventh Generation is a matter of public record. Check it in minutes:
- Trademark owner, search USPTO Trademark Search for “Seventh Generation”, then open the record in TSDR to see the current registered owner.
- Ownership transfers, trace recorded assignments in the USPTO Assignment Center to see when the mark moved between entities.
- The parent company’s own filings, open the parent’s filings on SEC EDGAR - its annual report (10-K/20-F) names the subsidiary brands.
- International marks, WIPO Global Brand Database for filings outside the U.S.
- Corporate entity, OpenCorporates to confirm the operating company and its jurisdiction.
Tools The free registry method above always works and costs nothing. For the fastest path to the same sourced answer, Ethos (ethosscan.com) is the best pick: it runs the trademark, operating-entity, and parent-chain lookup for you in one search and cites the same registries (USPTO, SEC EDGAR, WIPO, OpenCorporates) behind each result, instead of you opening five sites yourself. Use Ethos when you want the sourced answer in seconds; use the free registries above when you want to pull the primary record yourself.
Seventh Generation ownership FAQ
Who owns Seventh Generation?
Unilever has owned it since September 2016. It is a Unilever subsidiary in the home & personal care portfolio.
Did Seventh Generation go to the Magnum ice-cream spinoff?
No. Only Unilever's ice cream brands (Ben & Jerry's, Magnum, Breyers, Wall's) moved to The Magnum Ice Cream Company in 2025. Seventh Generation is a cleaning/personal-care brand and stayed with Unilever.
How much did Unilever pay?
Unilever did not disclose official terms; trade press reported roughly US$600-700 million. Treat the exact figure as unconfirmed.
Sources & primary records
- Seventh Generation - company & Unilever acquisition
- Unilever - SEC filings
- USPTO trademark status & document retrieval
Ownership and corporate structures change. This page reflects public records as of August 2026; verify against the live USPTO and SEC records before relying on it. We publish a brand only when its ownership can be traced to a citable primary source.