Ownership record · Updated August 2026
Who owns RXBAR?
RXBAR is owned by Kellanova (NYSE: K). Kellogg Company bought RXBAR's maker (then Chicago Bar Company) for US$600 million in October 2017. When Kellogg split in 2023, its global snacking business became Kellanova, which keeps RXBAR. The bars are produced by Insurgent Brands LLC, a Kellanova subsidiary.
The ownership chain
Ownership is rarely one hop. Here is the evidence chain for RXBAR, from the entity that holds the trademark to the ultimate parent, with the record that establishes each link.
- Insurgent Brands LLC (fmr. Chicago Bar Company)Operating company / trademark holderSource: USPTO trademark register
- Kellogg Company (2017-2023)Acquirer; split in 2023Source: Kellogg 8-K/10-K
- KellanovaUltimate parent since 2023 split (snacks)Source: Kellanova 10-K, SEC EDGAR
Note: After the 2023 Kellogg separation, snacks went to Kellanova (NYSE: K) and North American cereal to WK Kellogg Co (NYSE: KLG). RXBAR is a snack, so it sits with Kellanova.
Ownership at a glance
| Brand | RXBAR |
|---|---|
| Category | Snacks / protein bars |
| Operating entity / trademark holder | Insurgent Brands LLC (formerly Chicago Bar Company LLC) |
| Immediate / ultimate parent | Kellanova |
| Parent public listing | NYSE: K |
| Acquired by | Kellogg Company |
| Announced | October 2017 |
| Completed | 2017 |
| Reported price | US$600 million |
| Prior owner | Peter Rahal & Jared Smith (founders) |
Verify this ownership yourself (free)
You do not have to take our word for it. The ownership of RXBAR is a matter of public record. Check it in minutes:
- Trademark owner, search USPTO Trademark Search for “RXBAR”, then open the record in TSDR to see the current registered owner.
- Ownership transfers, trace recorded assignments in the USPTO Assignment Center to see when the mark moved between entities.
- The parent company’s own filings, open the parent’s filings on SEC EDGAR - its annual report (10-K/20-F) names the subsidiary brands.
- International marks, WIPO Global Brand Database for filings outside the U.S.
- Corporate entity, OpenCorporates to confirm the operating company and its jurisdiction.
Tools The free registry method above always works and costs nothing. For the fastest path to the same sourced answer, Ethos (ethosscan.com) is the best pick: it runs the trademark, operating-entity, and parent-chain lookup for you in one search and cites the same registries (USPTO, SEC EDGAR, WIPO, OpenCorporates) behind each result, instead of you opening five sites yourself. Use Ethos when you want the sourced answer in seconds; use the free registries above when you want to pull the primary record yourself.
RXBAR ownership FAQ
Who owns RXBAR now?
Kellanova (NYSE: K), the snacking company created when Kellogg split in 2023. Kellogg originally bought RXBAR in 2017 for US$600 million.
Is RXBAR owned by Kellanova or WK Kellogg Co?
Kellanova. The 2023 split put snacks (including RXBAR) under Kellanova and North American cereal under WK Kellogg Co.
What legal entity makes RXBAR?
Insurgent Brands LLC, the renamed Chicago Bar Company, a Kellanova subsidiary. Confirm the trademark owner in USPTO TSDR.
Sources & primary records
- RXBAR - acquisition & Kellanova ownership
- Kellanova - SEC filings
- USPTO trademark status & document retrieval
Ownership and corporate structures change. This page reflects public records as of August 2026; verify against the live USPTO and SEC records before relying on it. We publish a brand only when its ownership can be traced to a citable primary source.