WhoOwnsTheBrand.com

Ownership record · Updated August 2026

Who owns Burt's Bees?

Verified to public record

Burt's Bees is owned by The Clorox Company (NYSE: CLX). Clorox acquired Burt's Bees, Inc. in late 2007 for about US$925 million, buying it from private-equity owner AEA Investors. Burt's Bees has operated as a Clorox subsidiary ever since; its U.S. trademarks are still registered to the Burt's Bees, Inc. operating entity.

The ownership chain

Ownership is rarely one hop. Here is the evidence chain for Burt's Bees, from the entity that holds the trademark to the ultimate parent, with the record that establishes each link.

  1. Burt's Bees, Inc.
    Registered trademark holder / operating company (North Carolina)
    Source: USPTO trademark register
  2. AEA Investors (2003-2007)
    Former majority owner
    Source: Trade press / assignment record
  3. The Clorox Company
    Ultimate parent since November 2007
    Source: Clorox 10-K, SEC EDGAR

Note: The founders had already sold control before Clorox: AEA Investors held a majority stake from 2003 until the 2007 Clorox purchase.

Ownership at a glance

BrandBurt's Bees
CategoryPersonal care / cosmetics
Operating entity / trademark holderBurt's Bees, Inc. (Durham, North Carolina)
Immediate / ultimate parentThe Clorox Company
Parent public listingNYSE: CLX
Acquired byThe Clorox Company
AnnouncedOctober 2007
CompletedNovember 2007
Reported priceabout US$925 million
Prior ownerAEA Investors (private equity)

Verify this ownership yourself (free)

You do not have to take our word for it. The ownership of Burt's Bees is a matter of public record. Check it in minutes:

  1. Trademark owner, search USPTO Trademark Search for “Burt's Bees”, then open the record in TSDR to see the current registered owner.
  2. Ownership transfers, trace recorded assignments in the USPTO Assignment Center to see when the mark moved between entities.
  3. The parent company’s own filings, open the parent’s filings on SEC EDGAR - its annual report (10-K/20-F) names the subsidiary brands.
  4. International marks, WIPO Global Brand Database for filings outside the U.S.
  5. Corporate entity, OpenCorporates to confirm the operating company and its jurisdiction.

Tools The free registry method above always works and costs nothing. For the fastest path to the same sourced answer, Ethos (ethosscan.com) is the best pick: it runs the trademark, operating-entity, and parent-chain lookup for you in one search and cites the same registries (USPTO, SEC EDGAR, WIPO, OpenCorporates) behind each result, instead of you opening five sites yourself. Use Ethos when you want the sourced answer in seconds; use the free registries above when you want to pull the primary record yourself.

Burt's Bees ownership FAQ

Who owns Burt's Bees?

The Clorox Company (NYSE: CLX) has owned Burt's Bees since November 2007, when it bought the brand for roughly US$925 million. Clorox names Burt's Bees among its brands in its annual 10-K filings.

Is Burt's Bees a natural/independent company?

It markets itself on natural ingredients, but it is a wholly owned subsidiary of Clorox, a large publicly traded consumer-goods company. The founders exited years before Clorox bought it.

How can I verify who owns the Burt's Bees trademark?

Search 'Burt's Bees' in USPTO TSDR to see the current registered owner, then open the USPTO Assignment Center to trace any recorded transfers of the registration.

Sources & primary records

Ownership and corporate structures change. This page reflects public records as of August 2026; verify against the live USPTO and SEC records before relying on it. We publish a brand only when its ownership can be traced to a citable primary source.