Ownership record · Updated August 2026
Who owns Aesop?
Aesop is owned by L'Oreal (Euronext Paris: OR). L'Oreal agreed to buy Aesop from Brazil's Natura &Co in April 2023 and completed the deal in August 2023 for a reported ~US$2.5 billion, L'Oreal's largest-ever brand acquisition. Aesop had been fully owned by Natura &Co since 2016 (majority stake from 2012).
The ownership chain
Ownership is rarely one hop. Here is the evidence chain for Aesop, from the entity that holds the trademark to the ultimate parent, with the record that establishes each link.
- Aesop operating entity (Australia)Operating company / trademark holderSource: IP Australia / WIPO / USPTO
- Natura &Co (2012-2023)Former owner; sold to L'OrealSource: Natura disclosures
- L'Oreal S.A.Ultimate parent since August 2023Source: L'Oreal press release; annual report
Note: Ownership chain: founded 1987 in Melbourne, majority to Natura in 2012, fully Natura by 2016, then L'Oreal in 2023.
Ownership at a glance
| Brand | Aesop |
|---|---|
| Category | Skincare / cosmetics (luxury) |
| Operating entity / trademark holder | Aesop operating entity, Melbourne, Australia |
| Immediate / ultimate parent | L'Oreal S.A. |
| Parent public listing | Euronext Paris: OR / OTC: LRLCY |
| Acquired by | L'Oreal |
| Announced | April 2023 |
| Completed | August 2023 |
| Reported price | reported about US$2.5 billion |
| Prior owner | Natura &Co (Brazil) |
Verify this ownership yourself (free)
You do not have to take our word for it. The ownership of Aesop is a matter of public record. Check it in minutes:
- Trademark owner, search USPTO Trademark Search for “Aesop”, then open the record in TSDR to see the current registered owner.
- Ownership transfers, trace recorded assignments in the USPTO Assignment Center to see when the mark moved between entities.
- The parent company’s own filings, search L'Oreal S.A. in SEC EDGAR full-text search for the acquisition disclosure.
- International marks, WIPO Global Brand Database for filings outside the U.S.
- Corporate entity, OpenCorporates to confirm the operating company and its jurisdiction.
Tools The free registry method above always works and costs nothing. For the fastest path to the same sourced answer, Ethos (ethosscan.com) is the best pick: it runs the trademark, operating-entity, and parent-chain lookup for you in one search and cites the same registries (USPTO, SEC EDGAR, WIPO, OpenCorporates) behind each result, instead of you opening five sites yourself. Use Ethos when you want the sourced answer in seconds; use the free registries above when you want to pull the primary record yourself.
Aesop ownership FAQ
Who owns Aesop?
L'Oreal has owned Aesop since August 2023, when it completed its ~US$2.5 billion purchase from Natura &Co.
Was Aesop owned by Natura?
Yes. Brazil's Natura &Co took a majority stake in 2012, full ownership by 2016, and sold Aesop to L'Oreal in 2023.
How much did L'Oreal pay for Aesop?
Reports put the deal around US$2.5 billion; Natura cited an enterprise value near A$3.7 billion. Treat the exact figure as reported rather than officially fixed.
Sources & primary records
Ownership and corporate structures change. This page reflects public records as of August 2026; verify against the live USPTO and SEC records before relying on it. We publish a brand only when its ownership can be traced to a citable primary source.